SEVEN DIGITAL SERVICES — BLOG
Myntra is India's largest fashion marketplace — here's exactly how to get your brand listed on it.
Myntra is not Amazon. Getting your brand on Myntra requires approval — they don't let just anyone in. This is actually good news for sellers who make it through: less competition, more brand-focused customers, and higher average order values than most other platforms. But it does mean you need to prepare properly before you apply.
We helped Adaa Bazaar, a fashion brand from Greater Noida, get listed on both Amazon and Myntra. Myntra was harder. More paperwork, stricter catalogue standards, and a real review process. But once they were live, the quality of orders was noticeably different — customers on Myntra are typically more fashion-conscious and less price-sensitive than Amazon shoppers.
Here's the full picture of how to get on Myntra.
Myntra primarily works with brands and manufacturers — not resellers. If you're planning to sell other people's products, Myntra is probably not your platform. They want sellers who own or manufacture what they sell.
Your business should ideally have:
Myntra focuses on fashion, lifestyle, beauty, and home décor. If you're selling something outside these categories, you're in the wrong place.
Get these ready before you start the application — the process stalls if you're hunting for documents mid-registration.
Don't have a trademark yet? Apply for one now — it takes 18–24 months. In the meantime, you can use the TM application number in your Myntra application. Having it shows seriousness and speeds up the review.
Go to partners.myntra.com to start your application. The registration process has these stages:
Fill in your brand details, category of products, estimated number of SKUs, and basic business information. Myntra's team reviews this first cut before you even get to upload documents. This stage typically takes 3–7 business days for a response.
Once your initial application is approved, you'll be invited to submit all the documents listed above through the portal. Upload clear, legible scans — poor quality uploads get rejected and add days to your timeline.
Myntra will ask you to submit 5–10 product images for review before approving your account. This is where many sellers fall short. Their photography standards are high. Images must be on white or off-white backgrounds, properly lit, correctly cropped. For clothing, they typically want front and back shots, and a model or flat-lay image.
If your images don't pass this stage, they'll tell you what's wrong and you can resubmit. But this can add another week to the process, so get your photography right the first time.
After document and image verification, Myntra activates your Partner Portal account. You'll get login credentials to the full portal where you can manage your catalogue, orders, returns, and payouts.
This is where most new sellers underestimate the effort. Myntra's catalogue standards are much stricter than Amazon's. Here's what they require:
Images: Minimum 5 images per product — front, back, side, detail shot, and flat/model. Resolution: minimum 1080×1440 pixels. Background: white or off-white only. No watermarks, no text overlays, no branded borders.
Product descriptions: Myntra has a specific content template for each category. For a kurta, you'd fill in: fabric composition, care instructions, fit type, occasion, colour family, pattern, neckline type, sleeve length, length, and more. These aren't optional — unfilled attributes reduce your product's discoverability on the platform.
Size specifications: Myntra requires a standard size chart for all apparel. They have their own size recommendation engine that customers use — your products need to map to their size system (XS, S, M, L, XL, XXL etc. with corresponding measurements in centimetres).
Barcodes: Each variant needs an EAN/barcode. If your products don't already have barcodes, you'll need to generate them (GS1 India provides official ones, or there are third-party options).
Use Myntra's catalogue template (available after account activation) from the beginning. Don't try to map your existing product data into it afterwards — it takes twice as long and errors creep in.
Myntra's commission model is slightly different from Amazon's. They call it a "marketplace fee" and it varies by category:
On top of this, there's a fixed fee per order (₹30–50) and a shipping fee that varies by weight and zone. Unlike Amazon, Myntra handles all shipping — you don't have a choice about courier partners. They pick up from your location, deliver to the customer, and manage returns. Their logistics is actually very good, which helps with customer experience.
Returns are the other thing to plan for. Myntra's return rate in fashion is typically 25–35%. Yes, that high. Build it into your margin calculations. If you sell a kurta for ₹899, you need to model out that roughly 30% of orders come back — and you've already paid commission and shipping on those.
From the day you submit your initial application to your first live product: budget 3–6 weeks. Here's the typical breakdown:
The whole process can be shorter if you respond quickly to their requests and your documents are clean. It can stretch to 8 weeks if there are document issues or if you need multiple rounds of catalogue corrections.
For Adaa Bazaar, the process took about 4 weeks from first application to first live product. We helped them prepare the catalogue and images before submitting, which avoided back-and-forth on that stage.
If you want help getting your brand listed on Myntra — or managing your existing Myntra presence — our marketplace management team handles this regularly. We know the process, we know what Myntra's reviewers look for, and we can cut weeks off your timeline.
We handle the end-to-end Myntra onboarding process — documents, catalogue creation, image coordination, and ongoing account management.
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